About
Mercy University's Digital Marketing Strategist online course is rapidly expanding worldwide as more consumers engage with brands online. Organizations are increasingly utilizing strategies such as paid advertising, email marketing, and SEO to attract new audiences. This course equips you with the skills to plan and execute effective digital marketing campaigns, helping you make an impact in this fast-growing field.
What You Will Learn
- Core concepts of digital marketing, including email marketing and pay-per-click (PPC) advertising.
- Content marketing techniques, such as SEO, copywriting, and managing editorial calendars.
- Campaign management essentials, including budget planning, strategy development, and execution.
How You Will Benefit
- Boost your employability with a comprehensive understanding of sales strategy.
- Master customer experience management to increase sales, earn positive reviews, and create a sustainable sales loop.
- Enhance your customer relationship management (CRM) skills.
- Gain the expertise needed to pursue roles in sales management and digital marketing.
Organization
Mercy University
Mercy University, established in 1950, stands as a pioneering institution in New York that combines academic excellence with accessibility. From its origins as a small college, Mercy has evolved into a dynamic university offering over 40 undergraduate and graduate programs, including innovative online degrees. The institution distinguishes itself through its commitment to personalized learning environments and comprehensive student support services. Known for its outstanding healthcare and education programs, Mercy has earned national recognition for both educational quality and affordability. The university takes pride in serving a diverse student body, including first-generation college students, while maintaining strong connections to New York City and surrounding communities. At its core, Mercy University prepares students for successful careers and lifelong learning through a blend of liberal arts and professional education, emphasizing ethical leadership and real-world application of knowledge.