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About

The primary goal of the Digital Marketing Certificate is to provide a career pathway to a knowledge-economy job and to provide a digital skills curriculum that is more assessable for community college students. Students will have the option to enrich their academic experience and marketing credentials by doing real-work projects using the same software they will use in the industry. This certificate provides educational opportunities by supporting students’ personal and professional goals through training in digital skills and supporting businesses through marketing solutions that drive business growth. Digital marketing courses help narrow the digital skills gap among college graduates and will help develop goal attainment, digitally prepared, work-ready individuals.

Organization

Baltimore City Community College

Baltimore City Community College (BCCC) is a dynamic, state-supported institution in Baltimore, Maryland, offering a range of associate degree programs and certificates in high-demand fields. Committed to affordability and flexibility, BCCC ensures that its academic programs meet the diverse needs of its student body through adaptable class schedules and low tuition costs. The college prides itself on delivering quality education and specialized training that empowers students to secure job opportunities, transfer to four-year universities, or enhance job skills to remain competitive in the fast-paced job market 13.

Beyond traditional academics, BCCC features a comprehensive Workforce Development and Continuing Education Division, supporting thousands of students annually with non-credit programs such as GED preparation, ESL instruction, and ABE. The college is deeply invested in student success, offering initiatives like the Mayor's Scholars Program, which provides tuition-free education for Baltimore City high school graduates. BCCC also extends robust student support services, from career counseling to resource accessibility, aided by its multiple campus locations. Established in 1947 as Baltimore Junior College for returning WWII veterans, BCCC continues its legacy of providing accessible, affordable higher education, fulfilling its mission to aid students' professional and personal growth 18.

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