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Business program students have the option to concentrate in Business Marketing or Business Management. Students in the Business Marketing Concentration learn: * How to deliver value and satisfaction to customers * Conduct market research and use information for fast, accurate decisions to get the competitive edge * How to actively listen, an important communication skill * Practice and apply critical thinking, creative thinking, innovative techniques, and brand management to promote customer relationships and long-term success * Use cultural diversity, ethical and social responsibility to improve relationships with customers and the community Graduates qualify for transfer into a bachelor’s degree program and are prepared to work in entry-level trainee positions in business, industry, government, and non-profit organizations. The Business Marketing Concentration Program is a member of the Accreditation Council for Business Schools and Programs (ACBSP).

Organization

Baltimore City Community College

Baltimore City Community College (BCCC) is a dynamic, state-supported institution in Baltimore, Maryland, offering a range of associate degree programs and certificates in high-demand fields. Committed to affordability and flexibility, BCCC ensures that its academic programs meet the diverse needs of its student body through adaptable class schedules and low tuition costs. The college prides itself on delivering quality education and specialized training that empowers students to secure job opportunities, transfer to four-year universities, or enhance job skills to remain competitive in the fast-paced job market 13.

Beyond traditional academics, BCCC features a comprehensive Workforce Development and Continuing Education Division, supporting thousands of students annually with non-credit programs such as GED preparation, ESL instruction, and ABE. The college is deeply invested in student success, offering initiatives like the Mayor's Scholars Program, which provides tuition-free education for Baltimore City high school graduates. BCCC also extends robust student support services, from career counseling to resource accessibility, aided by its multiple campus locations. Established in 1947 as Baltimore Junior College for returning WWII veterans, BCCC continues its legacy of providing accessible, affordable higher education, fulfilling its mission to aid students' professional and personal growth 18.

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