Associate Degree in Marketing: A Complete Guide (2024)


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Check out what you need to earn an Associate degree in Marketing, including what the degree is, the pros and cons, steps to get it, program length, online options, what you'll study, and career possibilities.

Key Points

  • An associate degree in marketing is a two-year program that provides a solid foundation in marketing principles, strategies, and practices.
  • Pursuing an associate degree in marketing can offer a cost-effective pathway to a career in the marketing industry or further education.
  • The program typically covers topics such as consumer behavior, market research, advertising, and digital marketing.
  • Graduates can pursue entry-level marketing roles or continue their education by transferring credits to a bachelor's degree program.

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What is an Associate Degree in Marketing?

An associate degree in marketing is a two-year postsecondary program that focuses on the fundamental principles and practices of marketing. This degree program is designed to provide students with a comprehensive understanding of the marketing field, including topics such as consumer behavior, market research, advertising, digital marketing, and more. The curriculum typically includes a blend of theoretical coursework and practical applications, preparing students for entry-level marketing roles or further education.

Pros and Cons of Pursuing an Associate Degree in Marketing


  • Cost-Effective: An associate degree is generally more affordable than a four-year bachelor's degree, making it a more accessible option for many students.
  • Faster Completion Time: Associate degree programs can be completed in two years, allowing students to enter the workforce or continue their education more quickly.
  • Practical Skills: The curriculum focuses on developing practical marketing skills that are directly applicable to entry-level marketing positions.
  • Flexible Learning Options: Many associate degree programs in marketing are available in both traditional on-campus and online formats, providing greater flexibility for students.


  • Limited Career Advancement: While an associate degree can lead to entry-level marketing roles, it may not provide the same level of career advancement opportunities as a bachelor's degree.
  • Fewer Job Opportunities: Some employers may prefer candidates with a bachelor's degree, especially for more specialized or senior-level marketing positions.
  • Potential Credits Transfer Limitations: Students who wish to transfer their associate degree credits to a four-year program may encounter limitations on the number of credits that can be accepted.

How to Get an Associate Degree in Marketing

1. Meet the admission requirements: To enroll in an associate degree program in marketing, you'll typically need to have a high school diploma or equivalent, such as a GED. Some programs may also require standardized test scores (e.g., SAT or ACT) or a minimum GPA. Be sure to check the specific admission requirements of the schools you're interested in.

2. Apply to the Marketing program: Once you've identified the associate degree program in marketing that you'd like to pursue, complete the application process. This may involve submitting an application form, transcripts, letters of recommendation, and any other required materials.

3. Explore financial aid options: Paying for college can be a significant concern for many students. Fortunately, there are various financial aid options available, including grants, scholarships, loans, and work-study programs. Research the available financial aid opportunities and complete the necessary applications, such as the Free Application for Federal Student Aid (FAFSA).

4. Enroll and complete the program: After being accepted into the program, you'll need to enroll in the required courses and complete the associate degree curriculum. This typically involves taking a combination of general education courses and core marketing classes, such as marketing principles, consumer behavior, digital marketing, and market research.

List of Online Associate Degree in Marketing

If you're thinking about pursuing an online associate degree in Marketing, there are numerous options available. One platform worth considering is Dreambound, which provides a flexible and affordable Marketing degree program.

Dreambound is an online education service that collaborates with accredited universities to offer high-quality, budget-friendly degree programs. Their online associate degree in Marketing is tailored for students who require a flexible learning schedule.

Some of the universities and programs offered through Dreambound include:

Southern New Hampshire University


  • AS Marketing

Cost Range: $3,000 - $20,000

Evergreen Valley Community College


  • AS Marketing

Cost Range: $7,000 - $25,000

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How Long Does It Take to Get an Associate Degree in Marketing?

An associate degree in marketing is typically a two-year program, although the exact duration can vary depending on the institution and the student's enrollment status (full-time or part-time). Most full-time students can complete the associate degree in marketing within two academic years, or four semesters. Part-time students may take longer, as they generally take fewer courses per semester.

What to Expect from an Associate Degree in Marketing

An associate degree in marketing provides a comprehensive introduction to the field of marketing, covering a range of topics that are essential for success in the industry. Typical coursework may include:

  • Principles of Marketing: Covering the fundamental concepts of marketing, including the marketing mix, consumer behavior, and market segmentation.
  • Advertising and Promotion: Exploring the strategies and techniques used in advertising, public relations, and other promotional activities.
  • Digital Marketing: Focusing on the use of digital technologies, such as social media, search engine optimization, and email marketing, to reach and engage customers.
  • Market Research: Developing skills in data collection, analysis, and interpretation to inform marketing decision-making.
  • Consumer Behavior: Understanding the psychological, social, and cultural factors that influence consumer purchasing decisions.
  • Marketing Analytics: Gaining proficiency in using data and metrics to measure the effectiveness of marketing campaigns and strategies.

Throughout the program, students will have opportunities to apply their knowledge through hands-on projects, case studies, and internships, providing valuable real-world experience.

What Can You Do with a Marketing Associate Degree?

Graduate School Preparation

Earning an associate degree in marketing can serve as a steppingstone for students who wish to pursue a bachelor's or even a master's degree in marketing or a related field. Many four-year universities accept transfer credits from accredited associate degree programs, allowing students to seamlessly continue their education and earn a higher-level degree.

Entry-Level Marketing Roles

With an associate degree in marketing, graduates can seek entry-level positions in various marketing-related fields, such as:

  • Marketing Coordinator
  • Social Media Specialist
  • Advertising Assistant
  • Public Relations Coordinator
  • Sales Representative
  • Customer Service Representative

These roles typically involve supporting the marketing efforts of an organization, including tasks like content creation, event planning, data analysis, and customer engagement.

Career Opportunities

According to the Bureau of Labor Statistics (BLS), the average annual salary for marketing specialists in the United States is $74,680, with a projected job outlook of 13% growth from 2022 to 2032, which is faster than the average for all occupations. With an associate degree in marketing, graduates can explore a range of career paths, including:

  • Advertising Sales Agent
  • Market Research Analyst
  • Public Relations Specialist
  • Promotions Manager
  • Social Media Manager
  • Event Planner

Final Thoughts

Pursuing an Associate Degree in Marketing can be a strategic and cost-effective way to start a career in the dynamic field of marketing. This two-year program provides a solid foundation in marketing principles, strategies, and practical skills, preparing students for entry-level roles or further education. If you're interested in the online marketing associate's degree, it can open up a world of opportunities in the ever-evolving marketing industry.

If this guide isn't quite what you had in mind, have a look at the other guides below to see if there's one that's a better match:

Blessed Joy Amarga
Written by
Blessed Joy Amarga

Blessed Joy Amarga is part of the Growth and Sales teams at Dreambound. She helps bring in new leads, increasing the number of people at the top of the sales funnel, and supporting the team in creating graphics to boost social media engagement. Blessed is also a Licensed Architect. Outside work, she enjoys traveling and exploring new places for her vlog.

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