What is Marketing?

Marketing is the process of promoting and selling products or services to customers. It involves a wide range of activities, including market research, advertising, branding, and customer engagement. The primary goal of marketing is to identify and meet the needs of target consumers, ultimately driving sales and revenue growth for a business.

Training Requirements

To become a marketing professional, individuals typically need a bachelor's degree in marketing, business, or a related field. Many programs also offer specialized coursework in areas such as digital marketing, social media marketing, and market research. Additionally, some employers may require or prefer candidates with relevant certifications, such as the Certified Marketing Manager (CMM) or the Certified Digital Marketing Specialist (CDMS) credential.

Becoming a Marketing Manager in Omaha

In Omaha, the fastest path to becoming a marketing manager typically involves a combination of education, relevant work experience, and professional development. Many aspiring marketing managers start by earning a bachelor's degree in marketing or a related field, followed by gaining hands-on experience in entry-level marketing roles. With continued education, networking, and a demonstrated track record of success, individuals can often advance to marketing manager positions within 5-10 years.

Marketing Classes in Omaha

Omaha offers a variety of marketing classes to help individuals become marketing managers or enhance their existing skills. Here are a few examples:

1. University of Nebraska at Omaha (UNO) - Bachelor of Science in Marketing

   • Length: 4 years
   • Price: Approximately $7,500 per year for in-state tuition and fees
   • Requirements: High school diploma or GED, SAT/ACT scores
   • Overview: The marketing program at UNO provides a comprehensive education in marketing principles, strategies, and analytics. Students can specialize in areas such as digital marketing, sales management, or international marketing.

2. Metropolitan Community College (MCC) - Marketing Certificate

   • Length: 1 year
   • Price: Approximately $3,000 for the entire program
   • Requirements: High school diploma or GED
   • Overview: The marketing certificate program at MCC offers a focused curriculum in marketing fundamentals, including consumer behavior, marketing research, and promotional strategies. This program is ideal for individuals looking to gain a solid foundation in marketing.

3. Creighton University - Master of Science in Marketing and Digital Intelligence

   • Length: 2 years
   • Price: Approximately $22,000 per year
   • Requirements: Bachelor's degree, GMAT/GRE scores, and relevant work experience
   • Overview: Creighton University's graduate program in marketing and digital intelligence provides advanced training in data-driven marketing, digital analytics, and strategic decision-making. This program is designed for experienced professionals seeking to deepen their expertise in the field.

Online and Free Marketing Classes in Omaha

In addition to the in-person marketing classes available in Omaha, there are also online and free options for individuals interested in developing their marketing skills.

1. Online Marketing Classes

   • Platforms like Coursera, Udemy, and edX offer a wide range of online marketing courses that can be accessed from anywhere. These courses cover topics such as digital marketing, social media marketing, and content marketing.

2. Free Marketing Classes

   • The Nebraska Business Development Center (NBDC) at the University of Nebraska at Omaha offers free workshops and seminars on various marketing topics, including market research, branding, and social media marketing.
   • The Omaha Public Library also hosts free informational sessions and workshops on marketing-related subjects, such as personal branding and online marketing strategies.

Certification Process

While not always required, obtaining relevant marketing certifications can demonstrate your expertise and commitment to the field. In Omaha, some popular marketing certifications include the Certified Marketing Manager (CMM) and the Certified Digital Marketing Specialist (CDMS) credentials. These certifications typically involve passing an exam and may require a certain level of education and work experience.

Job Environment in Omaha

Omaha's job market for marketing managers is quite robust, with a range of potential employers, including:

• Mutual of Omaha
• Kiewit Corporation
• ConAgra Brands
• Berkshire Hathaway
• Union Pacific Railroad
• Paypal
• Fiserv

These companies and many others in Omaha's diverse economy offer opportunities for marketing managers to thrive and contribute to the city's continued growth and development.

Final Thoughts

Omaha's promising job market and variety of marketing classes make it an attractive destination for individuals looking to become marketing managers and earn a competitive salary. Whether you're just starting your career or seeking to enhance your skills, the city's educational institutions, online resources, and free workshops provide ample opportunities to develop the knowledge and expertise needed to succeed in this dynamic field.

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