The BBA in Marketing program at the University of Massachusetts Global offers a comprehensive curriculum that explores the principles of consumer behavior, research, international marketing, advertising, promotion strategy, and new product development.

Key Benefits:

• Specialized marketing education: Gain a deep understanding of the technological and psychological aspects of marketing, combining theory and practice for professional success.
• Career opportunities: Prepare for a variety of marketing positions in advertising agencies, corporate marketing departments, finance, manufacturing firms, and retail companies.
• Strategic thinking: Learn to analyze industry trends and develop effective marketing strategies.
• Essential skills: Develop valuable organizational, interpersonal, and decision-making skills, as well as effective communication abilities.
• Online flexibility: Complete your degree entirely online, allowing you to balance your studies with work and other commitments.
• Transfer credit opportunities: Earn credit for relevant corporate training, military schooling, and professional certifications.
• Practical skills: Learn from faculty with real-world experience and gain practical skills that are immediately relevant to your career.
• Accredited institution: Benefit from the quality and reputation of a WASC Senior College and University Commission (WSCUC)-accredited university.