The CannaBusiness Marketing & Sales microcredential is designed to provide learners with the basic marketing and sales skills needed to operate in an entry-level capacity in the cannabis industry. This program provides training in marketing, sales, and advertising that is ideal for both employed workers looking to upskill, as well as students who want to earn a cannabis credit while on their way to an Business Administration AAS or Business Administration—Marketing AAS degree. Upon completion of the microcredential students will be able to demonstrate working knowledge of marketing principles and strategies as it pertains to the cannabis industry through the use of various business concepts and marketing theories; students will also receive a Cannabis Marketing & Sales badge.