About

The CannaBusiness Marketing & Sales microcredential is designed to provide learners with the basic marketing and sales skills needed to operate in an entry-level capacity in the cannabis industry. This program provides training in marketing, sales, and advertising that is ideal for both employed workers looking to upskill, as well as students who want to earn a cannabis credit while on their way to an Business Administration AAS or Business Administration—Marketing AAS degree. Upon completion of the microcredential students will be able to demonstrate working knowledge of marketing principles and strategies as it pertains to the cannabis industry through the use of various business concepts and marketing theories; students will also receive a Cannabis Marketing & Sales badge.

Organization

SUNY Sullivan

SUNY Sullivan

Located in Loch Sheldrake, NY, SUNY Sullivan is a public higher education institution founded in 1962, offering diverse academic and community programs, including hands-on CNA training and microcredential offerings like phlebotomy. The school promotes accessibility through initiatives such as the Education Opportunity Program and free tuition for eligible Sullivan County residents, fostering a close-knit, supportive campus culture.

Highlights:

  • Sustainable 405-acre campus with renewable energy initiatives including an organic farm, geothermal heating and cooling, solar farm, wind turbine, and apiary
  • Campus buildings designed by renowned architectural firm Edward Durell Stone & Associates
  • Phlebotomy Microcredential program prepares students for the National Healthcare Association Certified Phlebotomy Technician Certification exam
  • Comprehensive phlebotomy curriculum covering theory, principles, practice, instrumentation, asepsis, and safety
  • Phlebotomy program includes training in Electrocardiography (ECG), electrode placement, lead systems, medical terminology, and disease pathology
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