About
Enhance your marketing skills to get to the next level in your career by earning a Master of Science in Marketing. The program will develop your marketing knowledge and strengthen your branding expertise through workshop-style classes, experiential curriculum, and a strong emphasis on digital leadership. Led by faculty with diverse industry and academic backgrounds, this 10-month program provides the practical tools needed to thrive in today’s marketing landscape.
With the emergence of digital marketing technologies, marketing has become a highly scientific, data-driven, and interdisciplinary practice. The rapid growth in areas such as behavioral targeting, social media marketing, mobile marketing, demand generation, marketing analytics, marketing automation, and marketing operations has created a significant capability gap, driving demand for skilled marketing professionals. This program is specifically designed to help close that gap by preparing graduates to lead in a digitally integrated business environment.
The master’s in marketing program is designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Throughout the MS in Marketing program, you’ll receive in-depth training in all areas of marketing, including strategy, innovation, branding, social media, market research, buyer behavior, product management, and international marketing. You’ll also gain strategic and analytical skills that integrate marketing with broader business functions to create, capture, and deliver value.
Experience-based learning is an integral component of the MS Marketing program and content. The program is grounded in providing real-world project strategies and hands-on learning opportunities, enabling you to apply theory to practice in a dynamic, fast-paced environment. You’ll graduate equipped with relevant experience and practical skills that position you to lead with confidence in a wide range of marketing roles.
Organization
National University
National University is breaking barriers in education.
Through Whole Human Education™, our innovative approach to student success, NU is reshaping higher education for busy adults and working professionals. Along with our 150+ academic career-relevant programs, achievable four- and eight-week course structure, and flexible online class options, we provide meaningful academic, financial, career, family, and wellness support services designed to help students succeed in the classroom, at work, at home, and beyond.
Transforming Lives Through Education
The Whole Human Education™ approach is designed to meet the needs of busy people and working professionals by providing meaningful, accessible, and quality programs.
This commitment is the foundation of our Whole Human Teaching and Learning philosophy which supports adult learners through prioritizing holistic educational practices to ensure that every student thrives academically, professionally and personally as lifelong learners.
Whole Human Teaching and Learning is defined by three core principles:
- Holistic Engagement – A student-centric approach in which students are supported academically even when non-academic factors may impact learning. Students are engaged in a well-rounded learning experience that encourages active participation and a sense of belonging.
- Accessibility – Ensuring that all students, regardless of background or ability, have access to learning through supportive and accessible teaching methods and design.
- Effective Instructional Methods – Strategies used to enhance the student experience, meet student needs, and prioritize student success.
These principles, grounded in theoretical frameworks, are key to fostering the development of adult learners so they may feel heard, empowered, and valued. This holistic approach will support NU students to succeed in all aspects of life and contribute to the positive transformation of society.