About

In today’s global marketplace, effectively generating interest in a company’s brands, products, and services requires an industry-current mix of strategy, research, data analytics, and a multi-platform execution of key marketing tactics. Equipped with up-to-date knowledge and skills in the latest communication technologies and marketing fundamentals, focused professionals can pursue a broad range of careers, from brand managers and advertising executives to public relations specialists, content marketers, and market research analysts.

National University’s online Bachelor of Science in Marketing degree challenges you to develop a deep understanding of traditional and emerging marketing concepts within the ever-changing framework of current global business conditions. Coursework is designed to help you develop a keen understanding of how to design, manage, and evaluate marketing campaigns for organizations in every industry. You’ll also be challenged to think strategically and sharpen your communication skills.

Financial aid

Financial aid may be available for those who qualify.

Organization

National University

National University is breaking barriers in education.

Through Whole Human Education™, our innovative approach to student success, NU is reshaping higher education for busy adults and working professionals. Along with our 150+ academic career-relevant programs, achievable four- and eight-week course structure, and flexible online class options, we provide meaningful academic, financial, career, family, and wellness support services designed to help students succeed in the classroom, at work, at home, and beyond.

Transforming Lives Through Education

The Whole Human Education™ approach is designed to meet the needs of busy people and working professionals by providing meaningful, accessible, and quality programs.

This commitment is the foundation of our Whole Human Teaching and Learning philosophy which supports adult learners through prioritizing holistic educational practices to ensure that every student thrives academically, professionally and personally as lifelong learners.

Whole Human Teaching and Learning is defined by three core principles:

  • Holistic Engagement – A student-centric approach in which students are supported academically even when non-academic factors may impact learning. Students are engaged in a well-rounded learning experience that encourages active participation and a sense of belonging.
  • Accessibility – Ensuring that all students, regardless of background or ability, have access to learning through supportive and accessible teaching methods and design.
  • Effective Instructional Methods – Strategies used to enhance the student experience, meet student needs, and prioritize student success.

These principles, grounded in theoretical frameworks, are key to fostering the development of adult learners so they may feel heard, empowered, and valued. This holistic approach will support NU students to succeed in all aspects of life and contribute to the positive transformation of society.

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