About

Do you see yourself as a budding entrepreneur? Are you interested in learning how to analyze the viability of a company’s product or services? Maybe you’d like to develop your people-managing skills? No matter why you’re looking to build or expand your business expertise, National University’s Bachelor of Business Administration (BBA) degree can provide you with the tools you need to define your competitive edge and succeed in today’s dynamic business world.

Concentrate Your Studies in a Key Area of Business and Industry

Our BBA program uses case studies to create real-world scenarios to help you understand everything from marketing and statistics to accounting, economics, and finance. You can also direct your studies into your specific area of interest by choosing one of ten concentrations in this program: Accounting, Business Law, Economics, Entrepreneurship, Finance, Human Resource Management, Logistics and Supply Chain Management, Marketing, or Project Management.

Financial aid

Financial aid may be available for those who qualify.

Organization

National University

National University is breaking barriers in education.

Through Whole Human Education™, our innovative approach to student success, NU is reshaping higher education for busy adults and working professionals. Along with our 150+ academic career-relevant programs, achievable four- and eight-week course structure, and flexible online class options, we provide meaningful academic, financial, career, family, and wellness support services designed to help students succeed in the classroom, at work, at home, and beyond.

Transforming Lives Through Education

The Whole Human Education™ approach is designed to meet the needs of busy people and working professionals by providing meaningful, accessible, and quality programs.

This commitment is the foundation of our Whole Human Teaching and Learning philosophy which supports adult learners through prioritizing holistic educational practices to ensure that every student thrives academically, professionally and personally as lifelong learners.

Whole Human Teaching and Learning is defined by three core principles:

  • Holistic Engagement – A student-centric approach in which students are supported academically even when non-academic factors may impact learning. Students are engaged in a well-rounded learning experience that encourages active participation and a sense of belonging.
  • Accessibility – Ensuring that all students, regardless of background or ability, have access to learning through supportive and accessible teaching methods and design.
  • Effective Instructional Methods – Strategies used to enhance the student experience, meet student needs, and prioritize student success.

These principles, grounded in theoretical frameworks, are key to fostering the development of adult learners so they may feel heard, empowered, and valued. This holistic approach will support NU students to succeed in all aspects of life and contribute to the positive transformation of society.

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