About
Develop an understanding of traditional marketing elements, including advertising, sales promotion, public relations, direct marketing, and more with the Bachelor of Arts in Integrated Marketing Communication. You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.
The Bachelor of Arts in Marketing program prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.
Financial aid
Financial aid may be available for those who qualify.
Organization
National University
National University is breaking barriers in education.
Through Whole Human Education™, our innovative approach to student success, NU is reshaping higher education for busy adults and working professionals. Along with our 150+ academic career-relevant programs, achievable four- and eight-week course structure, and flexible online class options, we provide meaningful academic, financial, career, family, and wellness support services designed to help students succeed in the classroom, at work, at home, and beyond.
Transforming Lives Through Education
The Whole Human Education™ approach is designed to meet the needs of busy people and working professionals by providing meaningful, accessible, and quality programs.
This commitment is the foundation of our Whole Human Teaching and Learning philosophy which supports adult learners through prioritizing holistic educational practices to ensure that every student thrives academically, professionally and personally as lifelong learners.
Whole Human Teaching and Learning is defined by three core principles:
- Holistic Engagement – A student-centric approach in which students are supported academically even when non-academic factors may impact learning. Students are engaged in a well-rounded learning experience that encourages active participation and a sense of belonging.
- Accessibility – Ensuring that all students, regardless of background or ability, have access to learning through supportive and accessible teaching methods and design.
- Effective Instructional Methods – Strategies used to enhance the student experience, meet student needs, and prioritize student success.
These principles, grounded in theoretical frameworks, are key to fostering the development of adult learners so they may feel heard, empowered, and valued. This holistic approach will support NU students to succeed in all aspects of life and contribute to the positive transformation of society.