Liberty University’s online Bachelor of Science (B.S.) in Strategic Communication – Social Media Management is designed for students who want to master the art and science of building and managing an organization’s digital presence. This program focuses on creating persuasive campaigns, developing brand strategies, and using analytics to measure audience engagement across multiple social media platforms. Students study social media content development, strategic communication theory, digital promotions, mobile and interactive media, and crisis communication strategies while working on real-world projects that simulate agency settings. The curriculum emphasizes both creativity and data-driven decision-making, helping students craft messages that resonate and drive measurable results. This degree is ideal for individuals who want to lead social media efforts in businesses, nonprofits, ministries, or entertainment industries. Graduates may pursue careers as social media managers, digital marketing specialists, communications coordinators, or public relations professionals. By combining hands-on experience with strategic communication principles, this program equips students to create campaigns that grow audiences, strengthen brands, and inspire action in today’s fast-moving digital landscape.

Basic Program Features:

• Most classes are offered in an 8-week format
• Transfer in up to 75% of an undergraduate degree
• Training Champions for Christ since 1971

Accreditation:

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, bachelor's, master's, postgraduate, and doctoral degrees.