Liberty University’s online Bachelor of Science (B.S.) in Sports Management – Sports Venue Management is designed for students who want to lead in the operations, management, and strategic planning of sports and entertainment facilities. This degree is well-suited for those interested in the business, logistics, and guest experience side of large venues – from stadiums and arenas to convention centers and live-event spaces. Coursework provides students with foundational training in facility operations, event planning, safety and risk management, budgeting, and venue marketing. The program also explores topics such as fan experience, ticketing, concessions, staffing, and vendor coordination to prepare graduates for the complex demands of managing sports venues. Industries aligned with this degree include professional and collegiate sports, concert and live entertainment, event production, sports marketing, and facility management. Graduates may consider careers as venue managers, event coordinators, facility operations directors, ticketing specialists, or live-event logistics managers. With this degree, students gain both theoretical insight and practical know-how, enabling them to oversee efficient, customer-focused operations in sports and entertainment environments.
Financial aid may be available for those who qualify.
At Liberty University, we offer an education rooted in Christian values. Since 1971, we've been committed to developing men and women who are prepared to impact the world for Christ. With 15 colleges and schools offering programs in diverse fields such as education, law, business, and more, Liberty provides an exceptional college experience. Our graduates reflect integrity, discipline, and readiness to make a difference in their professions and communities.