The Bachelor of Science in Sport Management – General at Liberty University is designed to provide students with a business-focused and experience-based foundation for careers in the sports industry. This program combines core business principles with specialized sport management coursework, covering topics such as sport marketing, law, communication, and event planning. It is ideal for individuals who are passionate about athletics and interested in the organizational, promotional, and operational aspects of sports. Students pursuing this degree often seek to work behind the scenes in professional, collegiate, or community sports settings. The curriculum emphasizes practical learning through internships and access to Liberty’s NCAA Division I athletic programs and club sports, helping students gain real-world experience. Industries that benefit from this training include athletic administration, event management, marketing, and resort or recreation services. Example careers may include athletic program coordinator, sport marketing specialist, event manager, facility operations assistant, and community recreation director.