The Bachelor of Science in Sport Management – Sport Administration at Liberty University is designed to equip students with leadership and business skills tailored to the unique demands of the sports industry. This program explores managerial strategies for sports teams, leagues, recreational facilities, and related organizations, emphasizing the application of business principles in athletic contexts. It is ideal for individuals who are passionate about sports and interested in the organizational side of athletics, including operations, marketing, and governance. Students pursuing this degree often seek to work in collegiate or professional sports, public recreation, or event management. The curriculum includes coursework in sport marketing, policy and governance, analytics, and administration, helping graduates understand how to use data and research to make informed decisions. Industries that benefit from this training include professional sports, college athletics, community recreation, and sports marketing. Example careers may include athletic director, sport league administrator, game operations personnel, marketing and promotions director, and facility manager.