The Bachelor of Science (B.S.) in Fashion Merchandising at Liberty University is designed to provide students with a foundation in both business strategy and creative design principles as they relate to the fashion industry. This degree emphasizes how to analyze trends, manage retail operations, and coordinate the movement of products from concept to consumer. By blending practical business training with an understanding of aesthetics and branding, this program can help students develop the insight needed to thrive in the fast-paced world of fashion merchandising. This program is best suited for students who are passionate about fashion, enjoy working with both creative and analytical processes, and want to understand how business and style intersect. It may also appeal to individuals seeking a degree that incorporates marketing, consumer behavior, and supply chain management while applying these principles to apparel and design. Graduates of this program could pursue opportunities in industries such as retail management, product development, fashion buying, marketing, or e-commerce. Example careers may include fashion buyer, retail manager, brand coordinator, product development specialist, or visual merchandiser.