The Bachelor of Science in Business Administration and Data Analysis – Music Business at Liberty University is designed to prepare students for leadership roles in the music industry by combining core business principles with specialized training in music management. This program offers a unique blend of coursework in finance, marketing, and organizational behavior alongside music business topics such as licensing, artist development, and recorded music operations. It is ideal for individuals who are passionate about music and want to pursue careers that support artists, manage tours, or operate within record labels and entertainment firms. Students in this program often aspire to work behind the scenes in the music industry, leveraging business acumen to drive creative success. The curriculum is delivered 100% online and includes mentorship from faculty with experience in both business and music, helping graduates develop practical skills for a competitive field. Industries that benefit from this training include music production, artist management, entertainment law, and event coordination. Example careers may include tour manager, music marketing specialist, artist developer, licensing coordinator, and music business consultant.
Financial aid may be available for those who qualify.
At Liberty University, we offer an education rooted in Christian values. Since 1971, we've been committed to developing men and women who are prepared to impact the world for Christ. With 15 colleges and schools offering programs in diverse fields such as education, law, business, and more, Liberty provides an exceptional college experience. Our graduates reflect integrity, discipline, and readiness to make a difference in their professions and communities.