The Bachelor of Science in Business Administration and Data Analysis – Data Analytics at Liberty University is designed to prepare students for careers that blend business strategy with data-driven decision-making. This program offers a comprehensive foundation in core business disciplines such as finance, marketing, and management, while integrating specialized coursework in data analytics, including forecasting, SQL, and predictive modeling. It is ideal for individuals who are passionate about using data to solve complex problems and want to pursue roles that influence organizational strategy and performance. Students in this program often seek careers in industries where data interpretation and business insight are critical, such as finance, healthcare, retail, and technology. The curriculum emphasizes real-world application through case studies and hands-on projects, helping graduates develop the analytical and communication skills needed to thrive in today’s data-centric marketplace. Industries that benefit from this training include business intelligence, consulting, operations, and digital marketing. Example careers may include data analyst, business intelligence specialist, marketing analyst, operations analyst, and data analytics consultant.