About
Sports Management Elective Track - Entertainment Business Masters - Online at Full Sail University prepares students to navigate the competitive sports industry far beyond the playing field. By pairing executive-level strategies with practical industry know-how, this program equips you to understand the complex relationship between athletes and fans while mastering the advanced skills the sports management field demands. You'll learn from top executives and explore critical topics from contract negotiation and financial planning to sports marketing and sponsorship.
What You'll Learn
- Executive Leadership: Examine the qualities necessary to lead in today's entertainment business field, exploring various industries to understand leadership styles and traits essential for sports management success.
- Legal Issues in Sports: Master the legal landscape impacting the sports industry, with emphasis on contracts, licensing, and risk management strategies.
- Negotiation & Deal-Making: Develop strong negotiation and dealmaker skills through deal-structuring techniques, self-awareness development, negotiation preparation tools, deal memo and contract creation, and hands-on role-playing scenarios with critiques.
Organization
Full Sail University - Online
Full Sail University stands as a distinctive creative hub in Winter Park, Florida, offering a comprehensive range of degree programs from associate to master's level, all focused on entertainment media and cutting-edge technology. The institution distinguishes itself through its dynamic approach to education, combining hands-on experience with rigorous academic study. Students benefit from an accelerated, industry-aligned curriculum that emphasizes real-world skills and collaborative learning. What sets Full Sail apart is its commitment to immersive education, delivered both in state-of-the-art production studios and through dynamic online platforms. The university's unique blend of creative arts, technical expertise, business acumen, and practical life skills prepares graduates to thrive in the rapidly evolving entertainment and media industries.