About
Business Bachelors with Sports Marketing and Media Concentration - Online at Full Sail University provides students with a fundamental understanding of how marketing and content creation drive the operations of sports businesses. Through project-based coursework, students will explore business models, mobile technology, and real-time opportunities to create, distribute, and market content. The program culminates in a strategic proposal, refining skills valuable for engagement in revenue generation, event operations, and more.
Dual Degrees
- Sports Marketing & Media Associate of Applied Science
- Bachelor of Science in Business with a Concentration in Sports Marketing & Media
Students enrolling in this completion program will also complete the Sports Marketing & Media Associate of Applied Science degree program.
What You'll Learn
- Social Media Methods: Apply social media to marketing strategies for revenue generation and brand awareness.
- Sports Events and Entertainment: Examine strategies for managing and marketing sports and entertainment events, including conferences and special events.
- Sports Sales and Sponsorship: Gain insights into sports sponsorship, including planning, sales, proposals, and negotiations.
Financial aid
Financial aid may be available for those who qualify.
Organization
Full Sail University - Online
Full Sail University stands as a distinctive creative hub in Winter Park, Florida, offering a comprehensive range of degree programs from associate to master's level, all focused on entertainment media and cutting-edge technology. The institution distinguishes itself through its dynamic approach to education, combining hands-on experience with rigorous academic study. Students benefit from an accelerated, industry-aligned curriculum that emphasizes real-world skills and collaborative learning. What sets Full Sail apart is its commitment to immersive education, delivered both in state-of-the-art production studios and through dynamic online platforms. The university's unique blend of creative arts, technical expertise, business acumen, and practical life skills prepares graduates to thrive in the rapidly evolving entertainment and media industries.