Business Bachelors with Digital Marketing Concentration - Online at Full Sail University equips students with the skills to engage in the ever-evolving conversation between marketers and consumers. The Internet has become a driving force behind all aspects of our lives, and this program helps you develop dynamic content for a variety of industries. You’ll learn how to provide clients with search engine optimization and analytics to ensure products reach their target audience effectively.

Dual Degrees

• Digital Marketing Associate of Applied Science
• Bachelor of Science in Business with a Concentration in Digital Marketing

Students enrolling in this completion program will also complete the Digital Marketing Associate of Applied Science degree program.

What You'll Learn

• Search Engine Optimization: Learn the process of improving the volume and quality of consumer traffic to websites through effective SEO strategies.
• Display Advertising and Email Marketing: Explore strategic methods for positioning products or services for success and learn how to assess if these routes are right for specific brands.
• Leadership and Organizational Behavior: Understand how leadership traits inspire action and how organizational structures affect human behavior within companies.