Overview

The Social Media Marketing Certificate Program at Cornell University emphasizes the importance of creating and maintaining a clear, impactful, and authentic social media presence. This program prepares participants to effectively discover and connect with potential customers by understanding the timing, targeting, and content strategies necessary for effective social marketing. The focus is not only on creating engaging content but also on fostering customer connections, community engagement, and brand advocacy.

Course Structure

• Format: All Online
• Time Commitment: 3 months, 5-7 hours of study per week

Key Benefits

• Expert Instruction: Courses are developed by Cornell faculty, providing top-quality educational resources grounded in industry standards.
• Flexible Learning: The online format allows for balancing coursework with professional commitments, accommodating each participant's schedule.
• Small-Class Experience: Engage in interactive discussions and live sessions with industry peers, enriching the learning experience. -Real-World Projects: Apply acquired insights and learnings directly to real-world situations to enhance immediate applicability and impact. -Personalized Feedback: Participants receive meaningful and constructive feedback on assignments from expert facilitators, further enhancing their learning journey.