Overview

The Digital Marketing Certificate Program at Cornell University is tailored for individuals looking to harness digital marketing as a powerful tool for building customer relationships and promoting organizational products and services. In a landscape filled with complexities, acronyms, and numerous platforms, this program offers a structured approach to navigating the digital marketing environment. Participants will learn to implement proven frameworks, assess customer needs and marketing objectives, and create cohesive digital marketing plans for both paid and owned media.

Course Structure

• Format: All Online
• Time Commitment: 2 months, 3-5 hours of study per week

Key Benefits

• Expert Instruction: Courses are developed by Cornell faculty, ensuring high-quality education by industry experts.
• Flexible Learning: The online format accommodates participants' busy schedules, allowing learning to fit around professional obligations.
• Small Class Sizes: Engage in facilitated discussions and live sessions that foster collaborative learning experiences with peers.
• Real-world Projects: Apply course learnings directly to workplace scenarios, maximizing immediate relevance and impact.
• Personalized Feedback: Participants receive tailored feedback on assignments from knowledgeable facilitators, enhancing learning outcomes.