Upon completion of the certificate program, you will have the knowledge and skills to:

Classify reasons for entrepreneurship

Appraise your own motivation for entrepreneurship

Recognize types of impact that business ownership has on an entrepreneur’s life

Develop a customer value proposition for a new business

Conduct research to assess the initial feasibility of a new business

Use Business Model Canvas as a planning tool

Evaluate resource needs of a new business

Assess new business profitability

Develop and deliver a pitch for a new business