Explore marketing strategies for international, multinational, and global markets. This program is designed to provide students the opportunity to develop an in-depth understanding of marketing research, international marketing, e-marketing, and customer relationship management skills—in addition to the core MBA skills. In this concentration, you will have the opportunity to develop relevant knowledge of marketing research methods, digital marketing and international marketing. You also have the opportunity to participate in a capstone course in which your team will run and lead a $100 million business in a safe, simulated environment.

If you enjoy using critical and creative thinking to develop effective, innovative marketing plans, consider CTU’s Master of Business Administration with a Marketing concentration. According to the Bureau of Labor Statistics, marketing employment opportunities are projected to grow faster than average¹.

¹Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited 11/19/24)..

Program Overview

Effective August 2023, this program is no longer available for future enrollments at the Aurora Campus.

The Master of Business Administration with a concentration in Marketing (MBA-MKTG) is a 48-credit-hour program that is offered online. The program consists of 32 credit hours devoted to the business administration core and 16 credit hours for the marketing concentration.

Marketing research is important for analyzing and understanding data and trends. This degree program focuses on the skills needed to make critical marketing decisions for businesses and organizations. As the field of marketing has been, and continues to be, transformed by technology, successful leaders need to be ready to adapt and leverage that technology to gain competitive advantage. The program briefly overviews the many facets of marketing and its integration into the various aspects of business and innovation, and how it contributes to organizational growth.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).