About
Having a good product or service does not guarantee success. You need to be able to identify your target customers and reach them with a compelling message. Pursue general business knowledge and marketing skills with a Bachelor of Science degree in Business Administration with a Marketing concentration from CTU. Along with working to develop foundational business knowledge, you have the opportunity to develop proficiency in sales, marketing communications, channel development, and consumer behavior. Overall, employment of advertising, promotions and marketing managers is projected to grow about 8 percent, faster than the occupational average, from 2023-2033.¹ A business degree with a marketing concentration can help you develop the skills you need to answer the door if opportunity comes knocking.
¹Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited 11/6/24).
Program Overview
Effective August 2023, this program is no longer available for future enrollments at the Aurora Campus.
The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the marketing concentration.
This program balances a consideration of traditional marketing practices with current trends in marketing. Through simulation software and case study, students have the opportunity to explore real-world marketing demands.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Financial aid
Financial aid may be available for those who qualify.
Organization
Colorado Technical University - Online
In 1965, Colorado Technical University was founded in Colorado Springs, where the main campus remains embedded in a vibrant and growing community. As the needs of a dynamic professional industrial complex expanded, the University evolved from a technical training school to a respected university with graduate-level programs in many of today’s most technologically demanding fields.
In 1995, we introduced our online school and took our commitment to educating career-focused adults into homes coast to coast and continent to continent. Our online school reaches far and wide—from U.S. military personnel stationed at bases overseas to students across the globe aspiring to enrich their education. We are proud to provide effective, award winning, online and virtual learning options for our students. At CTU, we continue to embrace new technology and use it in innovative ways to enhance your learning experience. We offer you the advantage of connectivity, interactivity, and freedom of choice. From multiple classroom delivery options and mobile access to your coursework to social networking, you can engage in a true university experience whether you study on campus, online or a combination of both.