Having a good product or service does not guarantee success. You need to be able to identify your target customers and reach them with a compelling message. Pursue general business knowledge and marketing skills with a Bachelor of Science degree in Business Administration with a Marketing concentration from CTU. Along with working to develop foundational business knowledge, you have the opportunity to develop proficiency in sales, marketing communications, channel development, and consumer behavior. Overall, employment of advertising, promotions and marketing managers is projected to grow about 8 percent, faster than the occupational average, from 2023-2033.¹ A business degree with a marketing concentration can help you develop the skills you need to answer the door if opportunity comes knocking.

¹ Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers.

• Program Credits: 180
• Each Course Length: 5 Weeks

Program Overview

The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the marketing concentration.

This program balances a consideration of traditional marketing practices with current trends in marketing. Through simulation software and case study, students have the opportunity to explore real-world marketing demands.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

For the 11th consecutive year, CTU's Online Bachelor's degree programs are ranked among the Best Online by U.S. News & World Report.*

*CTU programs are ranked among U.S. News & World Report’s 2025 Best Online Programs.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

BSBA Program Learning Outcomes

• Demonstrate the application of fundamental business principles in diverse business situations.
• Investigate the cultural differences that exist within the global workplace.
• Compose organizational business decisions through data analytical problem solving.
• Determine ethical principles used in business decision-making.
• Interpret the impact of organizational change from a business perspective.

BSBA-MKTG Concentration Learning Outcomes

• Analyze the fundamental concepts of marketing and their role within an organization