The Bachelor of Science degree in Business Administration with a Digital Marketing concentration is designed to balance a foundation in traditional marketing strategies with the new challenges of marketing in a digital world. Students will study a variety of skills including search engine optimization (SEO), data analysis, email and social media marketing, customer relationship management, branding, visual marketing and digital strategy.

• Program Credits: 180
• Each Course Length: 5 Weeks

Program Overview

The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DMKT) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the digital marketing concentration.

The curriculum applies research on consumer behavior, internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns. The focus on Search Engine Optimization (SEO), Big Data, attention to new technology and software development for marketing, and integrated/omnichannel marketing strategies allows students interested in the field of digital marketing to engage with and respond to the demands of technology.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

For the 11th consecutive year, CTU's Online Bachelor's degree programs are ranked among the Best Online by U.S. News & World Report.*

*CTU programs are ranked among U.S. News & World Report’s 2025 Best Online Programs.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

BSBA Program Learning Outcomes

• Demonstrate the application of fundamental business principles in diverse business situations.
• Investigate the cultural differences that exist within the global workplace.
• Compose organizational business decisions through data analytical problem solving.
• Determine ethical principles used in business decision-making.
• Interpret the impact of organizational change from a business perspective.

BSBA-DMKT Concentration Learning Outcomes

• Apply the processes needed to create and integrate digital marketing campaigns