Explore data analytics and the business environment in Colorado Technical University’s Bachelor of Science degree in Business Administration - Data Analytics concentration.

This program explores how data analysis is used to make informed business decisions. It’s designed to help you become familiar with data analytics, communicate data findings and incorporate managerial skills in an organizational environment. This program focuses on how to classify data and how to apply data analysis to organizational decisions relating to opportunities and risks. It is not intended as an information technology or computer science program.

• Program Credits: 180
• Each Course Length: 5 Weeks

Program Overview

The Bachelor of Science in Business Administration with a concentration in Data Analytics (BSBA-DA) is a 180-credit hour program that is offered online and at the Colorado campuses. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the data analytics concentration.

This program is designed to help students become familiar with data analytics and ways to incorporate managerial skills in an organization as it relates to business strategy and a data mining platform. The content is designed to provide students with the understanding of how data collection occurs and can be used toward informed business decisions. The program focuses on helping students develop knowledge of how to classify data and see how data analysis applies to organizational decisions to predict future opportunities and risks.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

For the 11th consecutive year, CTU's Online Bachelor's degree programs are ranked among the Best Online by U.S. News & World Report.*

*CTU programs are ranked among U.S. News & World Report’s 2025 Best Online Programs.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

BSBA Program Learning Outcomes

• Demonstrate the application of fundamental business principles in diverse business situations.
• Investigate the cultural differences that exist within the global workplace.
• Compose organizational business decisions through data analytical problem solving.
• Determine ethical principles used in business decision-making.
• Interpret the impact of organizational change from a business perspective.

BSBA-DA Concentration Learning Outcomes

• Utilize statistical analysis, simulation, and optimization methods to analyze data in applicable, real-world solutions