From large multinationals to small local shops, growth is one of the most common measures of business success. Tap into the research, methods, and theories behind growing a business with the Bachelor of Science degree in Business Administration with a Business Development concentration from CTU. You’ll have the opportunity to dive deep into psychological theories, data, and research to study the personality, behaviors, motivation, and success factors of individuals who excel at creating and maintaining businesses. You can also apply psychological research on consumer behavior, innovation, leadership, and personality to the dynamics of entrepreneurship.

• Program Credits: 180
• Each Course Length: 5 Weeks

Program Overview

The Bachelor of Science in Business Administration with a concentration in Business Development (BSBA-BD) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the business development concentration.

This degree program is designed for students who are interested in pursuing entrepreneurship opportunities and looking to enhance their skills to develop various business ventures. The concentration focuses on the holistic approach to business development, using psychological research and theory to determine what makes an entrepreneur successful. The core focus is on foundational business skills, functional areas of business development, as well as competencies and professional leadership skills utilized in diverse industries.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

For the 11th consecutive year, CTU's Online Bachelor's degree programs are ranked among the Best Online by U.S. News & World Report.*

*CTU programs are ranked among U.S. News & World Report’s 2025 Best Online Programs.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

BSBA Program Learning Outcomes

• Demonstrate the application of fundamental business principles in diverse business situations.
• Investigate the cultural differences that exist within the global workplace.
• Compose organizational business decisions through data analytical problem solving.
• Determine ethical principles used in business decision-making. Interpret the impact of organizational change from a business perspective.

BSBA-BD Concentration Learning Outcomes

• Utilize business operations to leverage opportunities and create new markets for entrepreneurs using relationship development, social media, and mass media.