Strategic and Creative Thinking

Berkeley College's Marketing degrees empower you to think strategically and creatively, essential skills for success in today's competitive marketplace.

Comprehensive Curriculum

• Integrated Communications: Learn to develop creative solutions to marketing challenges through integrated marketing communications.
• Project-Based Learning: Gain practical experience and hands-on learning through coursework emphasizing excellent communication skills and technology usage.
• Market Research: Explore market and consumer research, strategic positioning, creative development, and media planning across various marketing channels.

What Sets Us Apart

• 360° Approach: Dive into integrated marketing communications with a focus on traditional and emerging marketing techniques.

• Industry Connections: Connect with industry associations through student chapters, expanding your professional network.

• Capstone Project: Apply theoretical knowledge into practice through a comprehensive capstone project.

• New York City Proximity: Enjoy proximity to one of the world's marketing hubs, with access to guest speakers and industry events.

• Seamless Progression: Transition seamlessly between Associate's and Bachelor's degrees to further your education and career prospects.

Unlock your potential in marketing communications with Berkeley College's programs. Gain the skills, knowledge, and connections needed to excel in this dynamic field.