AIU’s online BBA in Marketing degree program combines creative marketing theory with analytical business strategy, designed to help provide a well-rounded marketing education. Study how to create and manage marketing campaigns, hone decision-making skills, develop a competitive market advantage, and achieve key business objectives.

This targeted degree program is designed to provide students with a comprehensive understanding of business management and marketing. In this curriculum, students can explore how marketing professionals play a crucial role in helping businesses stay competitive in the global marketplace, including assisting them in understanding their markets and developing relationships with their customers.

Online BBA-Marketing Degree Overview

Our online marketing degree program is designed to provide and opportunity for busy people who are juggling work and family responsibility to study business fundamentals and marketing. Online marketing classes enable students to pursue their BBA in marketing at their own pace.

Our online BBA-Marketing degree program offers a comprehensive business administration education that explores finance and accounting concepts, business operations, and marketing theory and applications. Studying toward a marketing degree online can help prepare students to create and execute marketing plans, analyze market trends, recognize legal and ethical conflicts, and evaluate marketing operations. There are no prerequisites to enroll in our online marketing degree program.

We provide students with personalized support throughout their educational journey, backed by a dedicated Graduation Team that guides them through the enrollment process and offers ongoing support to help achieve their academic goals.