Program Overview:

ACU's online Bachelor of Science in Marketing equips students with the essential skills and insights needed to navigate the dynamic world of marketing. Through a comprehensive curriculum, students delve into key marketing principles, consumer behavior, digital technologies, and strategic planning to help businesses thrive in today's competitive landscape. The program offers both general and analytics concentrations, allowing students to tailor their education to their career goals.

Program Highlights:

• 100% online format allows students to balance their studies with work and other commitments.

• Provides a solid foundation in business fundamentals, including organizational behavior, accounting, finance, management, and IT systems.

• Explores essential marketing principles and practices such as market research, audience analysis, targeting, and promotion.

• Offers concentrations in general marketing or analytics to suit individual interests and career aspirations.

• Emphasizes the use of digital technologies for campaign development, goal setting, and performance analysis.

• Locked-In Tuition Program: Enjoy the peace of mind of knowing that your tuition will remain consistent throughout your undergraduate degree.

Program Accreditation:

ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business International (AACSB), ensuring the highest standards of academic quality and rigor.

Unlock your potential in the dynamic field of marketing with ACU's online Bachelor of Science program. Join our vibrant, Christ-centered community and embark on a journey toward a rewarding career in marketing. Apply now and take the first step toward becoming a marketing leader in today's competitive marketplace!