About
The BS in Business Administration with a concentration in Marketing at Walden University prepares students to master the analytic and decision-making skills necessary to manage marketing resources and activities in both domestic and global contexts. This concentration focuses on designing and implementing cost-effective, high-return marketing strategies that include both digital and traditional marketing methods.
What You Will Learn
- Design and implement marketing strategies that deliver high returns on investment.
- Analyze marketing data and trends to make informed decisions.
- Apply both digital and traditional marketing techniques to various business contexts.
- Develop leadership and self-awareness through personal leadership courses that enhance professional growth.
Financial aid
Financial aid may be available for those who qualify.
Organization
Walden University
Walden University stands as a pioneer in distance education, established in 1970 to create innovative learning opportunities for working professionals. As a leader in online education, Walden combines academic excellence with program options designed to meet the unique needs of adult learners. The university offers a comprehensive range of bachelor’s, master’s, doctoral, and certificate programs, all delivered through a supportive online learning environment that emphasizes real-world applications. Distinguished by its commitment to inclusivity, Walden serves a diverse community of students and faculty from varied ethnic, educational, and financial backgrounds. Over the past five decades, the university has empowered more than 191,000 alumni to advance their education while maintaining their careers, creating lasting impact in their communities. Through its student-centered approach and dedication to quality education, Walden continues to transform the landscape of higher education by making advanced degrees accessible to working adults worldwide.