The Undergraduate Certificate in Advertising Design offered by Sessions College is a focused program designed to provide students with a foundation in both print and digital advertising. Here's an overview of the program:

Program Overview:

• The program is structured to be completed in two semesters.
• It emphasizes design fundamentals such as color theory, composition, type, and layout, along with the application of these principles using design software tools like Photoshop, Illustrator, and InDesign.
• Students learn about creating effective advertising and marketing messages, including concept development, campaigns, and copywriting.
• The curriculum is designed to enhance students' portfolios with creative projects that challenge their skills and creativity.

Program Curriculum:

• The curriculum comprises a total of 24 credits, with courses covering topics such as Photoshop, Illustrator, InDesign, design foundations, creative concept development, marketing design, copywriting, and advertising design.
• Courses are structured to provide students with a comprehensive understanding of both the creative and strategic aspects of advertising design.

Program Outcomes:

By completing the program, students develop competencies in:

• Marketing: Conceptualize and present work that addresses business and customer needs strategically.
• Technology: Utilize design software effectively to create images and design layouts.
• Art/Design Principles: Apply knowledge of color, typography, and composition to produce visually compelling work.
• Design Process: Develop strategic advertising and marketing concepts and campaigns for various audiences and social contexts.
• Projects: Produce professional marketing communication projects for print, digital/social media, and outdoor ads.

The Undergraduate Certificate in Advertising Design from Sessions College is designed to equip students with the skills and knowledge needed to succeed in the dynamic field of advertising design, both in print and digital mediums.