Liberty University’s online Bachelor of Science in Fashion Merchandising – Fashion Writing is designed to help students develop the communication, business, and digital media skills they need to engage with the fashion industry as a writer and journalist. With a practical, balanced approach to industry-specialized writing and business, students can learn how to write consumer articles, blogs, professional criticism, and press releases. Students who want to become influencers or journalists in the fashion industry can gain many skills to build an audience on social media and through traditional publishers. Students will also learn many useful business and fashion-specific management skills to help them enter the retail and boutique fashion market as entrepreneurs and industry experts. Through the B.S. in Fashion Merchandising – Fashion Writing, students can be well-prepared for roles as fashion retail managers, fashion bloggers, fashion industry journalists, and fashion industry media influencers.