The Bachelor of Science in Business Administration and Data Analysis – Strategic Marketing Management at Liberty University is designed to prepare students to lead marketing initiatives through a combination of business fundamentals and data-driven strategy. This program explores key areas such as consumer behavior, brand management, market research, and promotional strategy, helping students understand how to align marketing efforts with organizational goals. It is ideal for individuals who are creative, analytical, and interested in shaping brand identity and customer engagement. Students pursuing this degree often seek to develop campaigns, analyze market trends, and manage relationships that drive business growth. The curriculum emphasizes strategic planning, communication, and competitive analysis, equipping graduates to make informed decisions in dynamic marketing environments. Industries that benefit from this training include advertising, retail, digital media, corporate marketing, and nonprofit outreach. Example careers may include marketing manager, brand strategist, customer relationship manager, event marketing coordinator, and social media manager.