Liberty University offers a dynamic Bachelor of Science in Business Administration (BSBA) – Strategic Marketing Management degree designed to equip students with the skills and knowledge needed to excel in strategic marketing roles across diverse industries. Our program emphasizes the development and implementation of marketing plans to reach target audiences, increase customer loyalty, and maximize competitive advantages.

Program Overview

• Flexible Online Format: Our program features online, 8-week courses, allowing students to balance their studies with other commitments and complete their degree from anywhere in the world.

• Transfer Opportunities: Students can transfer in up to 75% of the degree total, enabling them to accelerate their degree completion and leverage prior academic or professional experience.

• Accreditation: Liberty's BSBA in Strategic Marketing Management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring quality education and industry recognition.

• Integration of Christian Principles: Our courses are taught from a biblical worldview, emphasizing ethical principles and values to prepare students to practice ethical living in the workplace and become Champions for Christ.

If you are passionate about driving business success through strategic marketing management, Liberty University's BSBA in Strategic Marketing Management program can help you achieve your goals. Visit our website or contact our admissions office to learn more and take the first step towards a rewarding career in strategic marketing.