Liberty University’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Marketing Analytics blends core business education with specialized skills in data-driven marketing strategy. Students study foundational business courses such as finance, management, and operations, along with analytics-focused coursework in market research, consumer behavior, digital marketing metrics, and marketing modeling. This degree is suited for individuals who want to develop the analytic capacity and marketing insight needed in modern business environments. Industries aligned with this degree include marketing firms, e-commerce, advertising, consumer research, and digital agencies. Graduates may pursue roles such as marketing analyst, digital marketing strategist, consumer insights specialist, campaign manager, or marketing data consultant. With flexible 8-week online courses and a curriculum that balances analytical rigor with marketing creativity, this BSBA program can help equip students to interpret marketing data, inform decision-making, and support strategic growth for businesses.