Liberty University's online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Marketing Analytics degree is designed to prepare you for a successful career in marketing research and analysis. In today's competitive business environment, companies rely on market analysts to evaluate the effectiveness of their marketing strategies and campaigns. By analyzing data from various platforms such as websites, social media, mobile apps, and emails, market analysts help businesses make informed decisions to improve their marketing tactics and reach their target audience effectively.

Program Overview

• Comprehensive Curriculum: Gain expertise in marketing analytics through our comprehensive curriculum, which covers topics such as data analysis, consumer behavior, marketing strategy, and more.

• Flexible Online Format: Study online with 8-week courses, allowing you to balance your education with your personal and professional commitments.

• Practical Skills: Develop practical, real-world skills that will enhance your marketability and prepare you for success in the industry.

• ACBSP Accreditation: Our program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring high academic standards and industry recognition.

• Integration of Ethical Principles: Learn how to integrate ethical principles with best practices in marketing management, preparing you to make ethical decisions in your professional career.

If you are passionate about marketing and data analysis and interested in pursuing a career in marketing analytics, Liberty University's online BSBA in Marketing Analytics program can help you achieve your goals. Visit our website or contact our admissions office to learn more about our program and start your journey towards a rewarding career in marketing analytics.