About
The DBA with an Emphasis in Marketing (Qualitative Research) from GCU integrates marketing history, theories, and data-driven strategies. The program prepares students to create and manage marketing campaigns using qualitative research methodology.
Key Features
- Curriculum covers marketing complexity, data-driven management, global considerations, and qualitative data analysis
- Develops skills in designing research tools, collecting data, and conducting systematic analysis
- Requires two on-campus residencies and a doctoral dissertation
- Designed to position graduates for advanced marketing leadership and academic roles
Career Outcomes
Graduates may pursue positions such as chief marketing officer, market research director, senior management consultant, and postsecondary marketing professor.
The 60-credit online DBA program is offered through GCU's institutionally accredited university.
Financial aid
Financial aid may be available for those who qualify.
Organization
Grand Canyon University
Grand Canyon University is known for its commitment to academic excellence, offering innovative programs that cater to both traditional and working adult learners. With a strong foundation in liberal arts and Christian values, GCU provides a supportive learning environment that blends online, hybrid, and in-person learning options. The university focuses on real-world applications, preparing students for successful careers in fields like nursing, psychology, business, and more. GCU emphasizes community engagement and offers flexible schedules to support diverse student needs, ensuring a well-rounded and accessible educational experience.
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