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About

The Doctor of Business Administration (DBA) with an Emphasis in Data Analytics (Qualitative Research) from Grand Canyon University focuses on qualitative research methods to leverage data analytics for business decision-making.

Key Skills

  • Analyze enterprise data complexity and align data collection/analysis to research
  • Evaluate qualitative research design, data trustworthiness, and potential for bias
  • Apply business analytics to gain competitive advantages
  • Develop a doctoral-level dissertation using qualitative methodology

Career Outcomes
Graduates may pursue leadership roles like business intelligence director, data scientist, and chief data officer across various industries.

The 60-credit online DBA program includes campus residencies and culminates in a scholarly dissertation. It is offered through GCU's institutionally accredited university.

Financial aid

Financial aid may be available for those who qualify.

Organization

Grand Canyon University

Grand Canyon University is known for its commitment to academic excellence, offering innovative programs that cater to both traditional and working adult learners. With a strong foundation in liberal arts and Christian values, GCU provides a supportive learning environment that blends online, hybrid, and in-person learning options. The university focuses on real-world applications, preparing students for successful careers in fields like nursing, psychology, business, and more. GCU emphasizes community engagement and offers flexible schedules to support diverse student needs, ensuring a well-rounded and accessible educational experience.

Learn more

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