About

The Bachelor of Science in Marketing and Advertising at Grand Canyon University combines creative communication with strategic business acumen. Through an ACBSP-accredited curriculum, students develop expertise in marketing strategy, consumer behavior, and digital advertising while integrating Christian principles into their business practices.

Why Choose GCU's Marketing and Advertising Program?

Flexible Learning Options: Available both online and on campus
ACBSP Accreditation: Recognition of quality business education
Industry-Aligned Curriculum: Focus on both digital and traditional marketing
Christian Worldview Integration: Ethical decision-making in business
Practical Application: Hands-on experience with marketing strategies

Key Coursework

Marketing Strategy Development
Digital Marketing Technologies
Social Media Marketing
Consumer Behavior Analysis
Market Research Methods
Product Development and Pricing
Business Communications
Marketing Analytics

Financial aid

Financial aid may be available for those who qualify.

Organization

Grand Canyon University

Grand Canyon University is known for its commitment to academic excellence, offering innovative programs that cater to both traditional and working adult learners. With a strong foundation in liberal arts and Christian values, GCU provides a supportive learning environment that blends online, hybrid, and in-person learning options. The university focuses on real-world applications, preparing students for successful careers in fields like nursing, psychology, business, and more. GCU emphasizes community engagement and offers flexible schedules to support diverse student needs, ensuring a well-rounded and accessible educational experience.

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