Grand Canyon University’s Bachelor of Science in Applied Marketing and Advertising equips students with the skills needed to make data-driven marketing decisions and craft creative advertising strategies.

Why Choose Applied Marketing and Advertising at GCU?
GCU’s applied marketing and advertising program emphasizes both strategic and creative aspects of the field. Students learn how to develop, implement, and evaluate marketing plans while using data insights to guide business decisions. The curriculum also incorporates principles of consumer behavior and market analysis to enable students to effectively promote brands.

Key Features
Key areas of study in the applied marketing and advertising program include:

• Integrated Marketing Communications
• Consumer Behavior Analysis
• Marketing Strategy Development
• Data-Driven Decision Making
• Business Opportunity Identification