GCU’s Bachelor of Arts in Social Media program is designed for students passionate about the impact of social media on consumer behavior and business outcomes. This degree equips students with the practical skills to create, design, and manage digital content across various social media platforms to meet business goals.

Why Choose GCU for Social Media?
GCU offers this degree both on-campus and online, providing flexibility for students. On-campus students can benefit from exclusive resources like studio tours, guest speakers, and collaborative projects. Canyon Ventures also offers unique opportunities to gain real-world experience working with local startups.

Key Features
Through this 120-credit program, students gain skills across digital media design, strategic planning, and audience engagement, learning to:

• Develop Social Media Strategies: Build brand awareness and engagement through targeted social media campaigns
• Utilize Analytics Tools: Measure engagement, utilize SEO strategies, and evaluate results
• Create Digital Media Content: Produce infographics, photography, video content, and write for various social media formats
• Manage Online Communities: Foster brand reputation through engagement and response strategies