Overview

In the current digital landscape, the volume of customer data is exponentially increasing, creating a significant opportunity and challenge for organizations. ​The Cornell University Marketing Analytics Certificate Program presents a distinctive approach to harnessing this data, with a primary emphasis on Customer Lifetime Value (CLV) as a critical component of customer analytics and management.​ Participants will learn how CLV can inform marketing strategies and support the efficient management of customer acquisition, retention, and development, essential for optimal resource allocation within organizations.

Course Structure

• Format: All Online
• Time Commitment: 3-5 hours of study per week

Key Benefits

• Expert Instruction: All courses are developed and taught by Cornell faculty, providing students with premier educational resources.
• Flexible Learning: The online format allows professionals to balance their studies with existing commitments, facilitating a more integrated learning experience.
• Small Class Sizes: Engage in meaningful facilitated discussions and live sessions with peers from the industry, enhancing collaborative learning.
• Real-world Application: Implement concepts learned through practical projects that directly impact your work environment.
• Personalized Feedback: Receive valuable insights and feedback on assignments from experienced facilitators, supporting your learning and improvement.