As a marketing major in the Brennan School of Business, you’ll engage a powerful, values-based curriculum that will enable you not only to sell products but also to drive the growth of businesses and organizations—and even improve the lives of others.

This is not business as usual

In small classes, you’ll work side-by-side with an outstanding faculty that includes Fulbright scholars, successful authors and top-level corporate leaders. You’ll master the marketing knowledge and skills that can make or break a business or nonprofit organization. You’ll learn by hands-on, real-world experience— analyzing the ways consumers think and act, building advertising and digital marketing plans, and making smart, strategic decisions about product development, pricing, placement and positioning. In a curriculum deeply rooted in the liberal arts, you’ll learn about leadership, persuasion, and the subtle art of communicating within organizations and across cultures. This fascinating, high-impact major will prepare you to help the organizations of today and tomorrow flourish in a fast-moving global economy.

More ways to learn, on campus and beyond

Extensive practical experience is built into Brennan’s marketing curriculum. Our practicums and internships draw on Chicago’s incredible business resources. We make our connections your connections, so you can collaborate with business leaders to solve actual marketing problems, and test drive your dream job in the real world. You’ll dive deep into the ethical and legal implications of marketing practices. To gain a global business perspective, you can choose from study abroad programs on four continents. You may even qualify for our first-rate Accelerated MBA—a pathway to a completed MBA in just one additional year of study.