Overview

Whether the focus is on products or services, marketing is a field that is crucial to the success of any organizations that seeks to sell. Columbia Southern University’s online Bachelor of Science in business administration with a concentration in marketing teaches students how to understand consumers’ wants and needs and how to develop marketing tactics that fulfill them. The degree program covers a variety of marketing topics including consumer behavior, marketing research, strategic marketing, advertising and more.

Multiple factors, including prior experience, geography and degree field, affect career outcomes. CSU does not guarantee a job, promotion, salary increase, eligibility for a position, or other career growth.

Program Description

The Bachelor of Science in Business Administration (BSBA) degree program equips graduates with a knowledge of business theories, policies, and procedures that prepares them to assume a responsible position within the world of business. In addition to fundamental business and management procedures, graduates also acquire skills in decision making, problem solving, and leadership.

Learning Outcomes

Upon completion of the program, students should be able to do the following:

• Analyze financial statements.
• Examine the effects of globalization on their work environment.
• Apply managerial decision making through utilizing best practices in business.
• Interpret business concepts, principles, and financial strategies.

Student Achievement

Marketing Concentration

Develops the knowledge, analytical/research abilities, and strategic marketing skill set to excel in the marketing industry.

Concentration Outcomes

• Develop marketing campaigns based upon organizational needs.