The proliferation of digital technologies and availability of “big data” have fundamentally reshaped marketing theory and practice in the past decade. As a result, it is essential that today’s businesses utilize digital and marketing analytics to stay competitive. By combining the art of marketing with the science of analytics, marketers can now uncover insights from big data and use analytics to implement and optimize successful and sustainable marketing strategies.

The Certificate of Digital Marketing and Analytics (CDMA)** program offered by the California State University, East Bay (CSUEB) provides an overview of core concepts in digital marketing and the latest in analytic techniques, with an emphasis on hands-on learning. Students will learn how to utilize the latest in analytics to implement and analyze digital marketing strategies.

Complete Cal State East Bay’s Pharmacy Technician Program and launch your career as a pharmacy technician. In this online course, you’ll gain the skills required to excel in hospital and retail settings. Whether you’re interpreting physician orders or performing pharmaceutical calculations, CSUEB’s program ensures you have the fundamentals required to succeed. Upon completion, you will be well-prepared to take the Pharmacy Technician Certification Board's (PTCB) National Certification Exam.

Do you love animals? Have you ever thought about a career as a veterinary assistant? This intensive course will provide the information you need to become a productive member of a veterinary team. The course is designed for people who want to work as veterinary assistants at veterinary hospitals and for those already employed in related positions. Upon completion of the course, you will also have the opportunity to gain access to an Externship Starter Kit.

Are you looking for veterinary assistant schools near you? The course covers all the requirements that hospitals and veterinarians' offices look for, and more! You'll learn about every aspect of veterinary assisting, including anatomy and physiology, animal restraint, laboratory sample collection, assisting in surgery and dentistry, prescription preparation, and taking radiographs.

You'll also learn how to interact professionally with clients and gain the expertise you need to educate them about key topics in pet care, such as nutrition, vaccinations, and administering medication. The course concludes with a lesson to prepare you for the job market, in which you'll see how to create an effective resume, advance your expertise, and develop strong interview skills. You will truly learn everything you need to know to be successful in your new career.

The Hybrid MS in Nursing program is surprisingly achievable and especially convenient for busy working adults like you. The program format includes predominantly online courses designed to give working nurses the greatest access to education with flexible delivery. Additionally, you will attend a two-day master course immersion event on campus at the start of each year. The program also serves as a solid foundation, and provides a seamless pathway, if you are interested in pursuing a doctorate in any nursing practice or research-oriented graduate program.