Partnered business and office programs

The proliferation of digital technologies and availability of “big data” have fundamentally reshaped marketing theory and practice in the past decade. As a result, it is essential that today’s businesses utilize digital and marketing analytics to stay competitive. By combining the art of marketing with the science of analytics, marketers can now uncover insights from big data and use analytics to implement and optimize successful and sustainable marketing strategies.

The Certificate of Digital Marketing and Analytics (CDMA)** program offered by the California State University, East Bay (CSUEB) provides an overview of core concepts in digital marketing and the latest in analytic techniques, with an emphasis on hands-on learning. Students will learn how to utilize the latest in analytics to implement and analyze digital marketing strategies.

Berkeley Digital Marketing Boot Camp teaches students the fundamental skills needed to create and execute on a successful marketing strategy.

This program offers core and selective courses which provide the student with a base of knowledge and proficiencies in the area of corrections. The program operates with the cooperation and participation of local corrections agencies. All instructors in the program have experience in the corrections field. Courses are scheduled both day and evening to accommodate full-time or part-time students seeking to acquire or upgrade skills in the corrections field. 

This program will teach you marketing strategies to optimize the results of your business or the one you work for through web page design, graphic design, social media platforms, and digital advertising with video editing.

The student will leave qualified to work in the industry or start their own business.

The specialized vocational program at City College of San Francisco - John Adams Center offers healthcare certification in security guard services. This program provides students with the skills and knowledge needed to succeed in the healthcare industry. It focuses on security practices within a healthcare setting and covers topics such as emergency response, risk assessment, conflict resolution, and patient safety. Students have the opportunity to apply their knowledge in real-life healthcare settings through hands-on learning experiences. The program also includes interactive classroom sessions and guidance for career development. Overall, this program is a great choice for individuals looking for specialized healthcare training in security guard services.

The Certificate of Achievement is designed for those individuals that are interested in job opportunities at the entry level in bookkeeping and or computerized accounting data entry. Those students that are interested in becoming professional bookkeepers may apply some of the course work in this certificate to the Certificate of Achievement in Accounting and the accounting A.S. degree.

The phrase “digital marketing” is a broad term that refers to the various ways businesses can advertise via social media platforms. Marketing professionals are tasked with helping their employers connect with prospective clients using multiple digital mediums. They drive business growth by launching effective campaigns using Facebook Ads, Google Analytics, A/B test, and other tactics.