How to Become a Digital Marketer in Oklahoma
Digital marketing has become an integral part of businesses in today's digital age. Companies are increasingly relying on digital marketing professionals to promote their products and services online. If you're interested in pursuing a career in digital marketing in Oklahoma, here's what you need to know.
2. Tailor your resume and cover letter
When applying for digital marketing jobs, make sure to tailor your resume and cover letter to the specific position you are applying for. Highlight your relevant skills, experience, and certifications. Include any successful digital marketing campaigns you have worked on or any measurable results you have achieved.
3. Network with industry professionals
Networking is crucial in the digital marketing industry. Attend industry events, join professional organizations, and connect with industry professionals on LinkedIn. Building a strong network can lead to job opportunities and valuable connections in the industry.
4. Apply for internships or entry-level positions
If you are just starting out in digital marketing, consider applying for internships or entry-level positions. This will give you the opportunity to gain practical experience and learn from experienced professionals. Even if the position is unpaid or low-paying, the experience and knowledge you gain will be invaluable.
5. Showcase your skills through projects
One of the best ways to showcase your skills and stand out from the competition is by working on digital marketing projects. Whether it's creating a social media campaign, optimizing a website for search engines, or running a Google Ads campaign, having tangible projects to showcase will impress potential employers and demonstrate your expertise.
Career Paths and Opportunities after Becoming a Digital Marketer
After becoming a certified digital marketer, there are several career paths and opportunities you can explore. Here are some of the most common career paths in digital marketing:
1. Digital Marketing Manager
As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to drive customer acquisition and retention. You will oversee various digital channels such as SEO, social media, email marketing, and content marketing. This role requires strong leadership skills, strategic thinking, and the ability to analyze data and make data-driven decisions.
2. SEO Specialist
As an SEO specialist, your main focus will be on optimizing websites to improve their search engine rankings. You will be responsible for conducting keyword research, optimizing on-page and off-page elements, and analyzing website performance using tools like Google Analytics. This role requires a deep understanding of search engine algorithms and the ability to stay updated with the latest SEO trends.
3. Social Media Manager
As a social media manager, you will be responsible for managing and executing social media strategies to build brand awareness, engage with customers, and drive website traffic. You will create and curate content for social media platforms, monitor social media trends and conversations, and analyze social media metrics. This role requires strong creativity, communication skills, and knowledge of social media platforms and tools.
4. Content Marketing Specialist
As a content marketing specialist, your main focus will be on creating and distributing valuable and relevant content to attract and engage a target audience. You will be responsible for developing content strategies, creating blog posts, articles, videos, and infographics, and measuring the effectiveness of content marketing efforts. This role requires strong writing and storytelling skills, as well as the ability to analyze data and make data-driven decisions.
5. PPC Specialist
As a PPC specialist, you will be responsible for managing and optimizing pay-per-click advertising campaigns, such as Google Ads and Facebook Ads. You will conduct keyword research, create ad copy, monitor campaign performance, and optimize campaigns to maximize ROI. This role requires strong analytical skills, attention to detail, and the ability to stay updated with the latest PPC trends and strategies.
How Much does a Digital Marketer Make?
The average salary for a digital marketer can vary depending on factors such as location, experience, industry, and company size. According to the BLS as of May 2022, the average median annual wage for a digital marketer, categorized under Market Research Analysts and Marketing Specialists, was $68,230. The lowest 10 percent earned $38,280, while the highest earned $131,850.
Final Thoughts
Acquiring a digital marketing certification can significantly boost your career prospects in the ever-evolving digital landscape. By following the steps outlined in this article, you can position yourself as a qualified and competent digital marketer. Remember to stay updated with industry trends, gain practical experience, and build a strong digital presence to stand out from the competition. With dedication and continuous learning, you can embark on a successful and fulfilling career in digital marketing.
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Pia Yapjoco is part of the school growth and sales team at Dreambound. She helps facilitate school partnerships that expand educational opportunities for aspiring students in allied health and other trades. Beyond work, she curates her pup's Instagram, hunts for hidden coffee gems, and escapes into cozy gaming.
